It’s been a busy week for Apple, this week it announced the official launch dates of its tablet device the iPad followed promptly by the official ad campaign – debuted during the televised Oscar ceremony.
It’s been months since hype about the iPad first emerged, so are consumers still interested in the iPad?
Global news navigator www.OneNewsPage.com this week polled its users with a very direct question: “Are you planning to buy an iPad?”
Out of over 420 replies, only 32% said they were intending to buy an iPad. The number is surprising given not just the hype, but the instant popularity Apple’s products often enjoy.
Some consumers may not be as eager to buy Apple’s iPad due to their lack of understanding of the new tablet device. According to mobile media research firm Busted Loop, Apple is still making some last-minute changes to its book-selling categories and its process for certifying iPhone applications to work on the new, larger device.
But a small initial uptake isn’t likely to hurt the tech giant. A report in Forbes magazine found that Apple will generate enough revenue from content sales equal to approximately 10% of its iPad hardware sales by the end of the year and about 30% in 2011.
Meanwhile, for those that do want the iPad immediately, internet pre order site Bundlebox.com is allowing British consumers to register for a free US postal address – a requisite of Apple's pre order policy – and promises to ship the tablet devices back to the UK within three days of the US launch on April 3.
The 16GB WiFi iPad will cost £465.20, including shipping and VAT. Because Customs consider Apple's tablet an 'automatic data processing machine' it qualifies as duty-free.
Apple has not confirmed an official UK price but Bundlebox, founded by former Google executive Andre Schmidt, is predicting it will be around £30 cheaper if it's bought directly from the US.
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